Khloé Kardashian Introduces It’s a 10 Haircare Rebrand at Ulta Beauty World | Event Photos, Khloe Kardashian | Celebrity News and Gossip | Entertainment, Photos and Videos

Khloé Kardashian Introduces It’s a 10 Haircare Rebrand at Ulta Beauty World | Event Photos, Khloe Kardashian | Celebrity News and Gossip | Entertainment, Photos and Videos

Khloé Kardashian celebrates her debut as a Global Brand Ambassador for It’s a 10 Haircare.

The 41-year-old reality star made a special appearance at Ulta Beauty World at the Orange County Convention Center in Orlando, Fla. on Thursday (April 16).

This occasion marks the brand’s 20th anniversary overall and the unveiling of its modern visual rebrand. Khloé is the face of the brand’s next phase, introducing the new campaign and identity, “Salon-Level Reinvention, At Home.”

Keep reading to find out more…

It is dedicated to bringing to life the haircare line’s commitment to accessible and results-driven haircare.

The photo shoot features Khloé wearing a gorgeous strapless white midi dress paired with white pointed-toe pumps while providing a look at the brand’s future before it’s exclusive summer 2026 launch at Ulta Beauty.

Those that attended the event were also treated to some product sampling and giveaways.

Last month, The Kardashians star was photographed rocking some classic blue jeans while in West Hollywood and revealed whether or not she wants to have another kid.

Earlier this week, she shared her thoughts on Lamar Odom‘s new documentary series.

She also shared the sweet nickname that her son Tatum has given to Kris Jenner!

Click through the gallery to see more photos of Khloé Kardashian at Ulta Beauty World…

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