Jeff Beacher is sharing plans for the next era of Beacher’s Madhouse after a successful comeback during the Netflix Is a Joke Festival!
The iconic Hollywood showman founded Beacher’s Madhouse in 2002 in New York City and eventually found a home for his experience at the Hollywood Roosevelt Hotel in Los Angeles in 2011. Two years later, a Las Vegas location opened, but Beacher chose to take a step back in 2016 to focus on his health. After losing more than 200 pounds, he relaunched Beacher’s Madhouse in 2024 as a popup event and has brought the experience around the world in recent years.
Beacher just hosted two sold-out nights at the Hollywood Roosevelt Hotel location as part of the Netflix Is a Joke Festival, bringing out stars like Paris Hilton, Tiffany Haddish, Jessica Alba, Machine Gun Kelly, Pete Davidson, Flavor Flav, Keke Palmer, and more out for the event.
Flav helped welcome Beacher to the stage at the event, debuting his transformed body in front of the audience.
“Many friends helped save my life when I was over 400 pounds and fighting for my future,” Beacher said. “My friends, my fans, Los Angeles, Las Vegas, we saved me together. Now it’s my turn to give back. My mission is simple: bring joy and fun to the world and help inspire people through weight loss, wellness, longevity and human connection. If I can transform my life, anyone can.”
The event was a “nonstop immersive experience filled with roaming magicians, contortionists, mascots, Mario and Luigi characters, giant furry pink Labubu inspired creatures and a Michael Jackson impersonator who brought the room to its feet late in the night.” A mini Kanye West impersonator performed on a globe stage, mimicking the rapper’s recent show at SoFi Stadium. The rapper even reshared the video on X.
JustJared.com has learned the future plans of Beacher’s Madhouse.
“Upcoming Madhouse experiences are already planned in 2026 for World Cup Final Weekend in New York City, the Venice Film Festival, New Year’s Eve in St. Barths, Hollywood, San Francisco and beyond,” a rep said. “The long term vision includes a global festival run in 2027 through the Venice Film Festival, Cannes Film Festival, Toronto International Film Festival and the New York Film Festival before ultimately returning home to Hollywood for a major Oscar campaign in 2028, timed alongside the 2028 Summer Olympics.”
Look out for the “Beacher Signal,” a massive red laser projection that is shot nearly 11 miles into the sky to mark the start of an immersive Madhouse experience whenever it appears.
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