Doja Cat is teaming up with MAC Cosmetics for an exciting new beauty collaboration.
The Grammy-winning artist and MAC Cosmetics Global Brand Ambassador attended a TikTok Shop live activation in London on Friday (May 29), just ahead of her performance at The O2.
The partnership centers around the new MAC x Doja Cat Gorgeous Nude Kit, a limited-edition collection that the “Paint the Town Red” singer helped create.
According to TheIndustry.Beauty, MAC launched a 12-hour livestream on TikTok Shop from 10 a.m. to 10 p.m., marking the brand’s first global ambassador-led activation on the platform. The event was broadcast live from the store in central London.
Doja traveled across the city to take part in the activation, stopping to greet fans and participate in makeup demonstrations throughout the day.
“MAC consistently creates unmissable live beauty moments, and this collaboration with Doja Cat is set to bring fans even closer to the artistry, energy and excitement behind the brand,” said Emily Caine, Head of Beauty at TikTok.
For the event, Doja embraced a punk-inspired look featuring an oversized Union Jack corset and matching skirt. She completed the outfit with an “I heart NY” baseball cap while riding one of London’s iconic double-decker buses through the city.
The appearance marks the latest chapter in Doja‘s ongoing partnership with MAC as she continues to expand her influence beyond music and into the beauty world.
Earlier this year, Doja made headlines when she revealed she had been diagnosed with borderline personality disorder while speaking out in support of Chappell Roan.
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