The numbers are in for the 2026 Super Bowl and Bad Bunny‘s halftime show performance.
NBC has shared that this year’s big game became the most-watched show in the history of NBC, with 137.8 million viewers watching in the second quarter as the Seattle Seahawks led the New England Patriots 6-0, marking the highest peak viewership in U.S. TV history.
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The halftime show generated more than 4 billion social views in its first 24 hours, becoming the most-consumed halftime show of all-time on NFL social platforms.
The Seahawks’ 29-13 victory averaged 124.9 million viewers on NBC, Peacock, Telemundo, NFL+, and NBC Sports Digital, according to the live + same day Nielsen Big Data and Panel. It became the second-most watched show in U.S. history, behind last year’s Super Bowl on Fox.
It was the most-watched show in the history of NBCUniversal.
Get the English translated version of everything Bad Bunny said in Spanish during the halftime show!
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